🇦🇺 Australia · Natural latex vs Foam and Memory Foam

PurevsEmma

Which one is best for you? Pure or Emma - 2026 comparison by Vs Mattress

Vs Mattress is reader-supported, that means if you buy something via a link on this page, we might earn a commission. Thank you kindly.

PureUp To 35% OffEmmaUp To 55% Off

Pure

by Ecosa · Natural latex

Up To 35% Off

15 · 100-night trial

Top pick

Emma

by Emma · Foam and Memory Foam

Up To 55% Off

10 · 100-night trial

Pricing by size

Pure

Singlen/a

King Singlen/a

Doublen/a

Queen$2,225

King$2,475

Emma

Single$699

King Single$799

Double$899

Queen$999

King$1,099

Essential information

	Pure	Emma
Type	Natural latex	Foam and Memory Foam
Launched	2015	2019 (2015 the EU)
Brand	Ecosa	Emma
Made in	China	Germany
Unique points	The Ecosa Pure has a 3 layers of latex foam combined with micro coil and recycled felt: BounceTech™ 3cm 75D Talalay Latex Foam 2,000 individual 2.5cm micro coils Adaptive 3cm 90D Talalay Latex Foam 7 Zone Pocket Springs 1cm Reinforced Dunlop Latex Foam Removable OceanCycled™ Cover	Now changed and upgraded to the Emma Comfort.
Video	📦Pure Mattress Unboxing... you'll be amazed🤩 #shorts #mattressinabox #pure #ecosa #bedroom	Unboxing your Emma Mattress !

Certifications & trial

	Pure	Emma
OEKO-TEX®	Yes	Yes
CertiPUR-US®	No	No
Certifications	OEKO-TEX®	–
Other certification info	Eco-Institut, TÜV Rheinland, OceanCycle	–
Sleep trial	100 nights	100 nights
Warranty	15	10
Free shipping	–	–
Free returns	Yes	Yes
Pay later	Yes	No
Delivery info	We offer free next day delivery in metro Melbourne, Sydney, Brisbane, Perth and Adelaide.	Free delivery and returns in Sydney, Melbourne, Brisbane, Adelaide and Canberra. Our delivery and returns are handled by ANC.

Firmness & feel

	Pure	Emma
One firmness fits all	No	No
Select your firmness	No	No
Adjustable firmness	Yes	No
Half and half firmness	No	No
Flippable / reversible	No	No
Firmness info	The Pure Mattress has two interchangeable layers that you can choose from depending on your sleeping style and overall preference for firmness. The mattress will arrive with the medium firmness setting, but easily switch between medium and medium-firm for customisable comfort. Simply unzip the cover, and swap the 1st and 3rd layer of the mattress, keeping the micro coils layer inbetween.	–

Construction & materials

	Pure	Emma
Layers	3 layers of latex foam combined with micro coils, pocket springs and recycled felt.	Breathable eco-friendly foam, Pressure-relieving, 7 zone foam, Supportive point-elastic foam
Cover	OceanCycle certified, with 80 plastic bottles collected from the ocean and repurposed into the Pure Mattress cover.	Breathable fabric and convenient side handles
Machine-washable cover	Yes	No
Ergonomic handles	Yes	No
Comfort	Your comfort preferences change over time, so why shouldn’t your mattress change? Switch between medium and medium-firm for customisable comfort.	The eco-friendly foam is made from natural materials that help you stay cool all night. This innovative layer wicks moisture away and prevents you from getting too hot. The high-quality cover also supports perfect air circulation. Breathable eco-friendly foam is kind to the environment and your sleep. It wicks away moisture and stops you from overheating. It is also wonderfully bouncy yet features zero partner disturbance technology so you won't feel your sleep partner's movements.
Support	Feel supported with 7 zones of pocket springs, with firm pressure to support your lower back and knees, and more cushioning for pressure points in your shoulders and hips, creating perfect spinal alignment. Firmer springs surround the perimeter of your mattress for reinforced edge support, so no rolling off in the middle of the night.	Advanced zoning keeps you supported in the areas you need it the most. The three-layered mattress core adapts to any body shape to align your spine thus making it ideal for people who struggle with back pain. These high-quality foams work together perfectly to distribute all pressure evenly across the entire mattress. The 7 zone high resilience foam in the middle or transitional layer distributes pressure perfectly across the mattress and effortlessly adapts specifically to different parts of your body. Guaranteed to keep you comfortable whichever way you sleep. The supportive yet durable point-elastic base foam layer provides essential counter-pressure to comfortably support your lower back and make moving on the mattress a breeze without disturbing your partner.
Posts	Sleep Better, Perform Better. This year has been a year of change. With many of us now working from home… [Read more]	Europe's Most Awarded Mattress 2019 Over 29 European Consumer Awards and Counting. This impressive all-round mattress didn't perform badly in… [Read more]

Size & weight

	Pure	Emma
Available sizes	Queen, King	Single, King Single, Double, Queen, King
Dimensions	Single: 29 cm	–
Single weight (kg)	–	–
King Single weight (kg)	–	–
Double weight (kg)	–	–
Queen weight (kg)	69	–
King weight (kg)	79	–

FAQs

Pure

Who owns Ecosa?

Ecosa is currently owned by Ringo Chan, who is also the Founder & Director of the company. Ecosa is an Australian company that sources its raw materials from Germany, Japan, and China, with the assembly of the mattresses occurring in China. This reflects a commitment to quality craftsmanship and strict quality control. Ecosa was established in Melbourne in 2016

Is the Ecosa Pure good for back pain?

This is subjective. However, the Ecosa Pure mattress is potentially beneficial for people suffering from back pain. The mattress features seven-zone pocket springs which provide differentiated support across the body. This helps in maintaining correct spinal alignment, a critical factor in alleviating back pain. Additionally, the mattress has micro coil technology, where thousands of tiny coils evenly distribute weight, facilitate airflow, and relieve pressure. This combination of features works together to enhance support and comfort, potentially reducing back pain.

Does Ecosa Pure have latex?

Yes, the Ecosa Pure mattress does contain latex. Specifically, it's made from organic latex sourced from the sap of rubber trees. The mattress combines both Talalay latex and Dunlop latex, two types known for their breathability, enjoyable bounce, and durability. The use of organic latex not only provides comfort and support but also adds hypoallergenic and anti-dust mite properties to the mattress, making it a good choice for those with allergies or sensitivities.

Emma

No FAQs yet.

Wrap up

Thank you for checking out this Pure vs Emma mattress comparison. We have tried to compare all the necessary information to help you choose which mattress is the most suitable for you.

Related comparisons

← All Australia comparisons