🇨🇦 Canada · Memory Foam vs Hybrid (latex, foam & springs)

Serta iComfortvsNoa

Which one is best for you? Serta iComfort vs Noa - 2026 comparison by Vs Mattress.

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Serta iComfortCheck current deal.Noa

Serta iComfort

by Serta · Memory Foam

Check current deal.

10 Years

Noa

by Noa Home · Hybrid (latex, foam & springs)

15 Years · 100 Nights-night trial

Pricing by size

Serta iComfort

Twinn/a

Twin XLn/a

Fulln/a

Queenn/a

Kingn/a

California Kingn/a

Noa

Twin$999

Twin XLn/a

Full$1,099

Queen$1,199

King$1,299

California Kingn/a

Essential information

	Serta iComfort	Noa
Type	Memory Foam	Hybrid (latex, foam & springs)
Launched	–	2017
Brand	Serta	Noa Home
Made in	Canada	China
Unique points	The iComfort by Serta has a base and cooling upgrade with different layers: Carbon Fiber Memory Foam Gel Active® Max Foam (CF2000) Cold Touch™ Cover (CF1000) (CF2000) Max Cold™ (CF3000) (CF4000) Air Support™ Foam (CF4000) iComfort® Gel Memory Foam (CF3000) (CF4000) note: the base model only looks to have 1 layer.	Meet the perfect mattress made of natural latex, cooling memory foam and supportive pocket springs. A dream combination of premium materials which deliver an exceptional sleep experience. Tencel Cover Natural Latex Foam Gel Infused Memory Foam Transition Foam Pocket Springs Base Support Foam Base Cover
Video	–	Introducing the Noa mattress

Certifications & trial

	Serta iComfort	Noa
OEKO-TEX®	No	No
CertiPUR-US®	Yes	No
Certifications	CertiPur-US®	REACH
Other certification info	–	REACH certified
Sleep trial	–	100 Nights nights
Warranty	10 Years	15 Years
Free shipping	–	–
Free returns	Yes	Yes
Pay later	No	Yes
Delivery info	FREE SHIPPING & RETURNS	In stock orders are typically prepared and shipped within 2 business days (excluding weekends and public holidays). Shipping to your home is estimated between 2-7 business days thereafter. At this time, our transporters offer threshold delivery only.

Firmness & feel

	Serta iComfort	Noa
One firmness fits all	No	Yes
Select your firmness	No	No
Adjustable firmness	No	No
Half and half firmness	No	No
Flippable / reversible	No	No
Firmness info	Experience cool and supportive sleep with the iComfort by Serta® mattress. Designed to keep sleepers cool, its multi-layered mattress-cooling foam technology provides support, resilience, and temperature regulation for a refreshing and comfortable sleep environment, regardless of whether you're a hot sleeper or not.	The Noa mattress offers a universally comfortable, medium-firm feel suitable for most body types and sleeping positions. With a firmness rating of 7 out of 10, it achieves a perfect balance of deep comfort, pressure relief, and durable support. Choose between the Noa, Noa Lite (firmest), or Noa Luxe (in-between) for varying levels of softness.

Construction & materials

	Serta iComfort	Noa
Layers	Carbon Fiber Memory Foam	Natural Latex, Gel Infused Memory Foam, Transition Foam, Pocket Springs, Support Foam
Cover	This breathable knit cover gives you an instant cool-to-the-touch sensation the moment you lie down.	The Noa mattress cover is made of TENCEL, an environmentally friendly and sustainable fabric that is incredibly breathable, repels odours and finally, features anti-dust mite and antibacterial properties. You can now enjoy a luxury sleep experience that's honestly priced.
Machine-washable cover	No	No
Ergonomic handles	No	Yes
Comfort	Every iComfort mattress is made with our exclusive Carbon Fiber Memory Foam. This system channels heat away from your body and provides exceptional strength for back and neck.	Our 100% natural latex layer disperses heat away from your body while our support layer of pocket springs optimizes airflow - features foam-only mattresses can't offer. Gel Infused Memory Foam and Open-Cell Natural Latex This gel infused memory foam provides unique cooling foam technology and excellent pressure relief, leaving you feeling deeply comfortable. Couple this with a generous layer of breathable and hypoallergenic open-cell natural latex, this luxurious, 100% natural material provides just the right bounce while keeping you cool all night.
Support	With iComfort, multi-layered mattress-cooling foam technology adds support, resilience, and temperature regulation for the coolest, most comfortable sleep ever.	Our layer of gel infused memory foam provides outstanding motion isolation while individual pocket springs localize your partner's movements to keep you from waking up. Our signature pocket springs deliver remarkable body support, enhanced airflow and lasting durability.
Posts	–	–

Size & weight

	Serta iComfort	Noa
Available sizes	Twin, Twin XL, Full, Queen, King	Twin, Full, Queen, King
Dimensions	Twin: 10 "	Twin: 11 "
Twin weight (kg)	N/A	55
Twin XL weight (kg)	N/A	–
Full weight (kg)	N/A	79
Queen weight (kg)	N/A	97
King weight (kg)	N/A	121
California King weight (kg)	–	–

FAQs

Serta iComfort

How long does a Serta iComfort last?

Serta iComfort mattresses are expected to last at least a decade. They are made with high-density foams that are designed to withstand years of use. Regular rotation of the mattress can help prolong its lifespan.

When did Serta iComfort come out?

The Serta iComfort, a popular gel memory foam mattress brand, was first introduced in stores in 2011.

How deep is a Serta iComfort mattress?

The Serta iComfort Blue Max 1000 is an all-foam mattress that measures 13 inches in thickness, which is 3 inches thicker than a standard all-foam bed.

Noa

Is Noa mattress non toxic?

Noa bedding products are certified by STANDARD 100 by OEKO-TEX Class I, the highest level of testing globally. This means they are free from harmful chemicals and are produced sustainably in a fair-trade environment.

What is the warranty policy on the Noa mattress?

The Noa mattress comes with a 15-year limited warranty from the date of delivery. This warranty is applicable to products purchased directly from Noa Home and is non-transferable.

How firm is the Noa mattress?

The Noa mattress is designed to cater to all body types and sleeping positions, making it universally comfortable. On a firmness scale of 1-10, most customers rate the Noa mattress as a 7. However, firmness can be subjective and may vary based on the user's weight, height, sleeping position, and even the room temperature.

Wrap up

Thank you for checking out this Serta iComfort vs Noa mattress comparison. We have tried to compare all the necessary information to help you choose which mattress is the most suitable for you.

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