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Serta iComfortvsNovosbed

Which one is best for you? Serta iComfort vs Novosbed - 2026 comparison by Vs Mattress.

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Serta iComfortCheck current deal.NovosbedFree Gift Included!

Serta iComfort

by Serta · Memory Foam

Check current deal.

10 Years

Novosbed

by Good Morning · Memory foam

Free Gift Included!

15 Years · 120 Nights-night trial

Pricing by size

Serta iComfort

Twinn/a

Twin XLn/a

Fulln/a

Queenn/a

Kingn/a

California Kingn/a

Novosbed

Twin$799

Twin XL$849

Full$899

Queen$999

King$1199

California King$1199

Essential information

	Serta iComfort	Novosbed
Type	Memory Foam	Memory foam
Launched	–	2009
Brand	Serta	Good Morning
Made in	Canada	Canada
Unique points	The iComfort by Serta has a base and cooling upgrade with different layers: Carbon Fiber Memory Foam Gel Active® Max Foam (CF2000) Cold Touch™ Cover (CF1000) (CF2000) Max Cold™ (CF3000) (CF4000) Air Support™ Foam (CF4000) iComfort® Gel Memory Foam (CF3000) (CF4000) note: the base model only looks to have 1 layer.	Superior long lasting comfort, motion isolation, and body contouring with high-density memory foam. 3 layers of construction: Premium Airflow Gel Foam Premium Memory Foam Premium Support Foam NB: The composition and thicknesses vary based on selected firmness. Weight info is based on the medium firmness.
Video	–	How to test your mattress - Motion Isolation Test 2.0 by Novosbed

Certifications & trial

	Serta iComfort	Novosbed
OEKO-TEX®	No	No
CertiPUR-US®	Yes	Yes
Certifications	CertiPur-US®	CertiPur-US®
Other certification info	–	–
Sleep trial	–	120 Nights nights
Warranty	10 Years	15 Years
Free shipping	–	–
Free returns	Yes	Yes
Pay later	No	No
Delivery info	FREE SHIPPING & RETURNS	Shipping is free to 99% of Canadians. There may be a remote shipping fee to some remote locations. Dispatched promptly and delivered directly to your front door, you are days away from enjoying your Logan & Cove luxury mattress in your master bedroom.

Firmness & feel

	Serta iComfort	Novosbed
One firmness fits all	No	No
Select your firmness	No	Yes
Adjustable firmness	No	Yes
Half and half firmness	No	Yes
Flippable / reversible	No	No
Firmness info	Experience cool and supportive sleep with the iComfort by Serta® mattress. Designed to keep sleepers cool, its multi-layered mattress-cooling foam technology provides support, resilience, and temperature regulation for a refreshing and comfortable sleep environment, regardless of whether you're a hot sleeper or not.	Novosbed offers mattresses in three firmness levels, all backed by a Perfect Firmness Guarantee, 120-night sleep trial, and 15-year warranty. Choose from Soft for contouring plushness, Medium for a balanced support and comfort, or Firm for firm, comfortable support with minimal sink-in. Need an adjustment? Use the free Comfort+ kit to customize your mattress's firmness in under 2 minutes.

Construction & materials

	Serta iComfort	Novosbed
Layers	Carbon Fiber Memory Foam	Premium Airflow Gel Foam, Premium Memory Foam, Premium Support Foam
Cover	This breathable knit cover gives you an instant cool-to-the-touch sensation the moment you lie down.	Ultra-soft, Moisture-wicking, Washable Cover. Made from eco-friendly Tencel® fabric, the luxurious Novosbed top cover draws moisture away from your body for a cool, dry night. It is also removable and machine-washable.
Machine-washable cover	No	Yes
Ergonomic handles	No	No
Comfort	Every iComfort mattress is made with our exclusive Carbon Fiber Memory Foam. This system channels heat away from your body and provides exceptional strength for back and neck.	InterLock Blue™ Core Cover. Knitted with advanced 2-way stretch, InterLock Blue™ adds a second layer of protection for the foam core, and a second layer of moisture guard for added coolness and comfort. 2" Premium Airflow Gel Foam. A highly breathable gel memory foam for ultra-luxurious comfort with heat dissipation far superior to that of traditional memory foams.
Support	With iComfort, multi-layered mattress-cooling foam technology adds support, resilience, and temperature regulation for the coolest, most comfortable sleep ever.	2 to 3" Premium Memory Foam. Perfect comfort and pressure relief, this layer adds 3 luxurious inches of plush support memory foam to the heart of your Novosbed. Like billions of tiny independent cushion pocket-coil springs, this premium support foam layer supports sleepers while eliminating motion transfer during the night.
Posts	–	Over 6,177 Reviews‍‍ Need more info? Check out the hundreds of answered questions of the 4.7 customer rated mattress… [Read more]

Size & weight

	Serta iComfort	Novosbed
Available sizes	Twin, Twin XL, Full, Queen, King	Twin, Twin XL, Full, Queen, King, Cal King
Dimensions	Twin: 10 "	Twin: 11 "
Twin weight (kg)	N/A	48
Twin XL weight (kg)	N/A	55
Full weight (kg)	N/A	66
Queen weight (kg)	N/A	80
King weight (kg)	N/A	100
California King weight (kg)	–	100

FAQs

Serta iComfort

How long does a Serta iComfort last?

Serta iComfort mattresses are expected to last at least a decade. They are made with high-density foams that are designed to withstand years of use. Regular rotation of the mattress can help prolong its lifespan.

When did Serta iComfort come out?

The Serta iComfort, a popular gel memory foam mattress brand, was first introduced in stores in 2011.

How deep is a Serta iComfort mattress?

The Serta iComfort Blue Max 1000 is an all-foam mattress that measures 13 inches in thickness, which is 3 inches thicker than a standard all-foam bed.

Novosbed

What is Novosbed made of?

The Novosbed is composed of a Tencel cover, an eco-friendly material that is both soft and breathable, and a comfort layer of Airflow foam.

Who owns Novosbed?

Novosbed was co-founded in 2009 by siblings Sam Prochazka, Andy Prochazka, and Helenka Prochazka. The company is headquartered in Edmonton, Alberta, Canada.

Is Novosbed made in Canada?

While Novosbed is a Canadian-owned and operated company, the mattresses are designed in Canada and manufactured in the USA with partners that align with their vision.

Wrap up

Thank you for checking out this Serta iComfort vs Novosbed mattress comparison. We have tried to compare all the necessary information to help you choose which mattress is the most suitable for you.

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