🇺🇸 United States · Hybrid (coils and latex) vs Memory foam

AwaravsSerta iComfort

Which one is best for you? Awara vs Serta iComfort - 2026 comparison by Vs Mattress

Vs Mattress is reader-supported, that means if you buy something via a link on this page, we might earn a commission. Thank you kindly.

Awara$300 off + $499 On AccessoriesSerta iComfortCheck current deal.

Awara

by Awara Sleep · Hybrid (coils and latex)

$300 off + $499 On Accessories

FOREVER · 365-night trial

Serta iComfort

by Serta · Memory foam

Check current deal.

10 years · 120-night trial

Pricing by size

Awara

Twin$1,099

Twin XL$1,199

Full (Double)$1,299

Queen$1,399

King$1,699

California King$1,699

Serta iComfort

Twinn/a

Twin XL$2,099

Full (Double)$2,299

Queen$2,499

King$2,999

California King$2,999

Essential information

	Awara	Serta iComfort
Type	Hybrid (coils and latex)	Memory foam
Launched	–	1931
Brand	Awara Sleep	Serta
Made in	–	United States
Unique points	Made with as many natural and organic materials as possible, the Awara Latex Hybrid mattress is 2 layers of construction: 4" GOLS-Certified Organic Dunlop Latex 9" Premium Innerspring Coils, Individually Wrapped.	With the iComfort by Serta® mattress, cool, supportive sleep is the priority. The base model (CF1000) has these layers: Carbon Fiber Memory Foam EverCool® Fuze Gel Foam. Three upgrades are available at additional cost.
Video	–	Introducing the iComfort 2020 Foam Collection

Certifications & trial

	Awara	Serta iComfort
OEKO-TEX®	No	No
CertiPUR-US®	No	Yes
Certifications	Global Organic Textile Standard (GOTS), Global Organic Latex Standard (GOLS), Eco-INSTITUT	CertiPur-US®
Other certification info	<p id="">Global Organic Textile Standard (GOTS)Global Organic Latex Standard (GOLS)Eco-INSTITUT</p>	–
Sleep trial	365 nights	120 nights
Warranty	FOREVER	10 years
Free shipping	–	–
Free returns	Yes	Yes
Pay later	Yes	Yes
Delivery info	Your mattress will usually ship within 24 hours of purchase. Delivery typically takes 2 to 5 business days once your mattress has shipped, and could be arriving via FedEx Ground delivery.	Serta mattresses are shipped using the fastest, safest, and most reliable method possible. After ordering, you will be contacted by XPO Logistics to schedule a delivery day and time.

Firmness & feel

	Awara	Serta iComfort
One firmness fits all	Yes	Yes
Select your firmness	No	No
Adjustable firmness	No	No
Half and half firmness	No	No
Flippable / reversible	No	No
Firmness info	A medium-soft firmness offering support for any sleep position including back, side, and stomach sleepers.	The base model (CF1000) is a medium comfort. Choose the cooling upgrade (CF2000) model if you prefer a firm feel. Both the Max Cooling Upgrade (CF3000) and Max Cooling & Pressure Relief Upgrades (CF4000) offer a selection of feels - medium, plush, ultra plush and firm, plush, ultra plush.

Construction & materials

	Awara	Serta iComfort
Layers	GOLS-Certified Organic Dunlop Latex, Premium Innerspring Coils, Individually Wrapped.	Carbon Fiber Memory Foam, EverCool® Fuze Gel Foam.
Cover	Breathable quilted cover made with GOTS-Certified organic cotton. The soft, breathable cotton, helps disperse heat around the body for your coolest sleep ever and a silky-smooth feel.	A Max Cold Cover is used in the CF3000 and CF4000 models. Made from super cool high-performance fibers for an instant cool-to-the-touch sensation.
Machine-washable cover	No	No
Ergonomic handles	Yes	No
Comfort	Our 13" hybrid mattress has a 9" layer of supportive innerspring coils to help prevent tossing and turning and minimize motion transfer. When paired with our 4" of GOLS-Certified organic Dunlop latex, Awara offers you the ultimate sleep environment for your deepest rest ever. The Perfect Amount of Bounce. Ever felt like Goldilocks trying to find the perfect mattress? Our latex bounces back into shape quickly to help provide comfort, support, and stability. It's not too soft or too hard, it's just right.	Specifically designed mattress to keep even the warmest of sleepers cool. You don't have to be a hot sleeper to love iComfort. You just have to like your sleep environment to be refreshingly comfy. Three cooling upgrades available: Cooling Upgrade (CF2000): 11.5" Additional cooling and firmer support. Max Cooling Upgrade (CF3000): 12.5" Cooler and more breathable. Max Cooling & Pressure Relief Upgrade (CF4000): 13.5" Feels and sleeps cooler, with air support layer to take pressure off joints. Every iComfort mattress is made with our exclusive Carbon Fiber Memory Foam. This system channels heat away from your body. Gel Active® Max Foam (used only in CF2000 model) is an open celled memory foam helps promote airflow, so you don't have that hot, stuffy feeling when falling asleep. UltraCold System (used in the CF3000 and CF4000 models) The layer of extra-cool Carbon Fiber Memory Foam is engineered to work hard at absorbing excess heat from your body, then channel it away, all while you sleep comfortably.
Support	We use premium, GOLS-Certified organic Dunlop latex, which helps provide perfect contour and support for the natural curves of the body. With a layer of GOLS-Certified organic Dunlop latex and premium wrapped innerspring coils, the Awara mattress perfectly contours to your body's unique curves regardless of what position you sleep in.	Multi-layered foam technology adds support, resilience, and temperature regulation for the coolest, most comfortable sleep ever. Carbon Fiber Memory Foam provides exceptional strength for back and neck support. Air Support Foam (used only in CF4000 model) moves with your body and contours around it to help alleviate aches and pains caused by pressure points.
Posts	–	–

Size & weight

	Awara	Serta iComfort
Available sizes	Twin, Twin XL, Full (Double), Queen, King, California King	Twin, Twin XL, Full (Double), Queen, King, California King
Dimensions	Twin: 13 "	Twin: 10 "
Twin weight (kg)	79	N/A
Twin XL weight (kg)	85	N/A
Full (Double) weight (kg)	109	N/A
Queen weight (kg)	129	N/A
King weight (kg)	160	N/A
California King weight (kg)	162	N/A

FAQs

Awara

What firmness level is Awara?

Awara classifies the Natural Hybrid as a 7 on a firmness scale of 1 to 10, indicating it's a medium-firm mattress. This level of firmness is typically suitable for back, stomach, and combination sleepers, but may be too firm for those who sleep on their side.

Is the Awara mattress really non toxic?

Awara has chosen to use a combination of natural latex and individually-wrapped pocket coils in their mattresses, avoiding the use of any poly foams or memory foams. This results in a mattress that provides luxurious support without the use of toxic materials.

Is Awara mattress really organic?

Yes, the Awara mattress is constructed with GOLS-certified Latex and GOTS-certified organic cotton. In addition, for every mattress sold, Awara, a ClimatePartner-certified company, plants 10 trees.

Serta iComfort

How long should a Serta iComfort mattress last?

The Serta iComfort mattresses, made with high-density foams, are expected to last for a minimum of 10 years. Regular rotation of the mattress can help prolong its lifespan.

Is Serta iComfort good for back pain?

The Serta iComfort mattress could be beneficial for those experiencing back pain or discomfort at pressure points. Its carbon fiber memory foam core provides firm yet adaptable support, making it a good choice for back sleepers.

Does Serta iComfort have coils?

Yes, the Serta iComfort mattress does contain coils. The new Smooth Hybrid line features Serta's 100 Series 5-Zone Quad Coil Support System, made with 85% recycled steel, which provides targeted pressure relief and support.

Wrap up

Thank you for checking out this Awara vs Serta iComfort mattress comparison. We have tried to compare all the necessary information to help you choose which mattress is the most suitable for you.

Related comparisons

← All United States comparisons