🇨🇦 Canada · Memory Foam vs Foam & polymer grid

Serta iComfortvsPurple Plus

Which one is best for you? Serta iComfort vs Purple Plus - 2026 comparison by Vs Mattress.

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Serta iComfortCheck current deal.Purple PlusCheck current deal.

Serta iComfort

by Serta · Memory Foam

Check current deal.

10 Years

Purple Plus

by Purple · Foam & polymer grid

Check current deal.

10 Years · 100 Nights-night trial

Pricing by size

Serta iComfort

Twinn/a

Twin XLn/a

Fulln/a

Queenn/a

Kingn/a

California Kingn/a

Purple Plus

Twinn/a

Twin XL$2,699

Full$2,949

Queen$3,349

King$3,999

California Kingn/a

Essential information

	Serta iComfort	Purple Plus
Type	Memory Foam	Foam & polymer grid
Launched	–	2015
Brand	Serta	Purple
Made in	Canada	United States
Unique points	The iComfort by Serta has a base and cooling upgrade with different layers: Carbon Fiber Memory Foam Gel Active® Max Foam (CF2000) Cold Touch™ Cover (CF1000) (CF2000) Max Cold™ (CF3000) (CF4000) Air Support™ Foam (CF4000) iComfort® Gel Memory Foam (CF3000) (CF4000) note: the base model only looks to have 1 layer.	The Purple Plus has our signature gel Grid paired with our most premium comfort foam to give you just the right mix of support and cushioning: 2" Hyper-Elastic Polymer™ material in Purple Grid™. Non-toxic polyethylene copolymer powder coating Premium Comfort Foam layers.
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Certifications & trial

	Serta iComfort	Purple Plus
OEKO-TEX®	No	No
CertiPUR-US®	Yes	Yes
Certifications	CertiPur-US®	CertiPur-US®
Other certification info	–	–
Sleep trial	–	100 Nights nights
Warranty	10 Years	10 Years
Free shipping	–	–
Free returns	Yes	Yes
Pay later	No	Yes
Delivery info	FREE SHIPPING & RETURNS	Our products come to you in 3-5 business days via shipping courier for small parcels (such as pillows and sheets) and various larger parcels like a mattress in a box. Larger parcels (such as mattresses, beds, etc.) are delivered via our own White Glove Delivery. Although we cannot ship to P.O boxes, our White Glove Delivery can even deliver on weekends by request.

Firmness & feel

	Serta iComfort	Purple Plus
One firmness fits all	No	Yes
Select your firmness	No	No
Adjustable firmness	No	No
Half and half firmness	No	No
Flippable / reversible	No	No
Firmness info	Experience cool and supportive sleep with the iComfort by Serta® mattress. Designed to keep sleepers cool, its multi-layered mattress-cooling foam technology provides support, resilience, and temperature regulation for a refreshing and comfortable sleep environment, regardless of whether you're a hot sleeper or not.	Experience instant pressure reduction and optimal support with the Purple Plus™ Mattress. The patented Purple Grid™ technology cradles your hips and shoulders while supporting your spine, while the 1,400+ open air channels keep you comfortably cool. With premium comfort foam that shapes to your movement and redirects heat, you'll always enjoy your best rest.

Construction & materials

	Serta iComfort	Purple Plus
Layers	Carbon Fiber Memory Foam	Hyper-Elastic Polymer™ material in Puple Grid™. Non-toxic polyethylene copolymer powder coating, Premium Comfort Foam layers.
Cover	This breathable knit cover gives you an instant cool-to-the-touch sensation the moment you lie down.	Cooling Cover. This breathable cover provides even greater airflow for your mattress, which helps keep your body temperature comfortable all night. Plus, its cool to the touch for refreshing relief the moment you lie down.
Machine-washable cover	No	No
Ergonomic handles	No	No
Comfort	Every iComfort mattress is made with our exclusive Carbon Fiber Memory Foam. This system channels heat away from your body and provides exceptional strength for back and neck.	Optimal Temperature. With over 1,400 air channels build into the temperature-neutral Grid and premium breathable foams used in the base, you will stay comfortable all night. Purple's column design allows air to flow freely, preventing moisture trapping, extending the life of the mattress, and providing cleaner, more comfortable sleep. Thanks to the free air flow design and patented polymer materials, Purple naturally sleeps much cooler than memory foam, latex, and other mattress technology.
Support	With iComfort, multi-layered mattress-cooling foam technology adds support, resilience, and temperature regulation for the coolest, most comfortable sleep ever.	A revolutionary mattress designed for just about everyone. It's designed to not only help you get better sleep, but to soothe joints, release pressure on the hips and shoulders, and support the neck and back. The hyper-elastic gel Grid immediately flexes to support your position and springs back into place as you readjust or move. It's designed to make bedtime the highlight of your day! The Purple Grid™ is a flexible gel material that instantly adapts to your body and sleep position, providing soft support where you want it and firm support where you need it. This material is organized in a grid formation, which creates walls that can support or fold, depending on how much pressure it receives. It's durable enough to last decades so you won't develop a body impression. And it buckles under specific pressure, which provides excellent motion isolation so you don't feel someone else move in the bed.
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Size & weight

	Serta iComfort	Purple Plus
Available sizes	Twin, Twin XL, Full, Queen, King	Twin XL, Full, Queen, King
Dimensions	Twin: 10 "	Twin: 11 "
Twin weight (kg)	N/A	–
Twin XL weight (kg)	N/A	71
Full weight (kg)	N/A	81
Queen weight (kg)	N/A	111
King weight (kg)	N/A	140
California King weight (kg)	–	–

FAQs

Serta iComfort

How long does a Serta iComfort last?

Serta iComfort mattresses are expected to last at least a decade. They are made with high-density foams that are designed to withstand years of use. Regular rotation of the mattress can help prolong its lifespan.

When did Serta iComfort come out?

The Serta iComfort, a popular gel memory foam mattress brand, was first introduced in stores in 2011.

How deep is a Serta iComfort mattress?

The Serta iComfort Blue Max 1000 is an all-foam mattress that measures 13 inches in thickness, which is 3 inches thicker than a standard all-foam bed.

Purple Plus

How firm is Purple plus?

The Purple Plus is 11 inches tall and has a medium (5) firmness level, making it particularly suitable for side sleepers and individuals weighing less than 130 pounds.

What is a Purple plus?

The Purple Plus is a luxury mattress that is an upgrade from the Purple Original. It has two extra inches of foam compared to its predecessor, ensuring improved airflow, breathability, and cooling.

How heavy is the Purple Plus mattress?

Purple mattresses weigh between 110 and 168 pounds.

Wrap up

Thank you for checking out this Serta iComfort vs Purple Plus mattress comparison. We have tried to compare all the necessary information to help you choose which mattress is the most suitable for you.

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