Serta iComfort vs Purple Plus - 2025 Review

Optimal Temperature. With over 1,400 air channels build into the temperature-neutral Grid and premium breathable foams used in the base, you will stay comfortable all night. Purple's column design allows air to flow freely, preventing moisture trapping, extending the life of the mattress, and providing cleaner, more comfortable sleep. Thanks to the free air flow design and patented polymer materials, Purple naturally sleeps much cooler than memory foam, latex, and other mattress technology.

A revolutionary mattress designed for just about everyone. It's designed to not only help you get better sleep, but to soothe joints, release pressure on the hips and shoulders, and support the neck and back. The hyper-elastic gel Grid immediately flexes to support your position and springs back into place as you readjust or move. It's designed to make bedtime the highlight of your day! The Purple Grid™ is a flexible gel material that instantly adapts to your body and sleep position, providing soft support where you want it and firm support where you need it. This material is organized in a grid formation, which creates walls that can support or fold, depending on how much pressure it receives. It's durable enough to last decades so you won't develop a body impression. And it buckles under specific pressure, which provides excellent motion isolation so you don't feel someone else move in the bed.