Purple Plus vs Wright W1.27 - 2025 Review

Four layers of high-density memory foam, refined through two years of R&D and 27 rounds of prototyping to provide the perfect balance of comfort, support, responsiveness, and breathability. To keep our mattress from overheating, we developed an extraordinary new foam called 3BELOW™. It's a fully breathable, open-cell material, infused with heat-conductive gel particles. That means it actually draws heat from your body and disperses it throughout the mattress so it escapes more quickly. As a result, the W1.27 sleeps three degrees cooler than other foam mattresses, right in the sweet spot for deep, uninterrupted sleep.

Our four-layer weightless foam system combines a plush top layer with increasingly firmer base layers, to deliver an optimal combination of comfort and support. We refined our mattress through 27 rounds of testing, optimizing for pressure-relief at all five key pressure points. We tested a range of body types and sizes, ensuring that the W1.27 would be supremely comfortable for almost all people, while still providing full body support.The core of our W1.27 is 100% viscoelastic memory foam. We tested every possible material, including memory foam, latex foam, coils, coil / foam hybrids, hand-rolled cotton, horsehair, and found that memory foam gives us the greatest precision in crafting a truly great product. We've made the best memory foam mattress on the market. The W1.27 achieves unparalleled balance, meaning that it's supremely comfortable to lay on, but also provides better body support than other products.